Your brand is either cited in AI-generated answers — or it doesn't exist. The Comms Stack gives you the strategy, tools, and analysis to show up.
AI search is reshaping how buyers find brands — before they ever visit a website. Here's what communications leaders are saying.
GEO confirms the opportunity for comms isn't simply reputation, but also driving business results. As AI pulls from earned media to decide what's credible, comms teams are shaping how brands show up in real buying decisions.
If your brand isn't showing up in those sources, you're building AI search debt and losing ground to competitors who are. Dan's guide is a valuable resource as comms teams need to adapt quickly, because AI is becoming the new layer of reputation capital.
— Amanda Coffee, CEO, Coffee Communications
AI is expanding reach, and diluting relevance at an unpredictable speed. A strategic GEO strategy combined with thoughtful maintenance needs to be an important priority for all communications and marketing leaders.
— Preston Lewis, Senior Vice President, Communications Consultant, Segal Benz
Dan has put together one of the clearest, most practical guides I've seen on the budding field of GEO. It explains why communications and marketing leaders should care deeply about AI search engines, shows how brands are missing out on visibility in answers, and gives teams a smart framework for fixing it. If you work in comms or marketing, this is essential reading.
— Pete Pachal, Founder, the Media Copilot
Your GEO Essentials brief gave me the push I needed to run a baseline audit for one of my clients. The four-step framework was easy to follow, especially for someone new to GEO. It helped me quickly search for gaps in my client's AI visibility. Thank you for sharing this with your fellow Comms colleagues.
— Sara Miller, Founder, SB Miller Comms
A concise introduction to Generative Engine Optimization — covering the strategic shift driving it, the factors that determine whether your brand gets cited or overlooked, and a practical framework for taking your first steps.
Download the Free GEO Essentials Brief No email required. PDF download.A comprehensive strategic framework and tactical playbook for communications and marketing leaders. Covers the full lifecycle of GEO — from auditing your current AI search visibility to building the organizational capability to sustain it.
What's Included
PDF format.
Dan Lewis has long had his eye on the horizon for what's next so it's no surprise that he is focusing his talents on demystifying generative engine optimization. This excellent guide gives communications pros an easy way to not only understand the fundamentals, but more importantly why it's perhaps a once in a career opportunity for our field to further demonstrate the value of what we do everyday.
— Steve Rubel, EVP, Media Insights + Measurement, Burson
Not sure where to start — or whether GEO is even the right priority right now? Let's talk. This is an initial conversation to understand your brand's AI search situation and explore where I can help. No pitch, no pressure — just an honest look at where you stand and what makes sense next.
What we can explore together
What to Expect
These frameworks come from a senior communications leader who has worked at Fortune 150 companies. No theory — just what actually works.
The GEO audit tool was built using the same AI platforms it measures. We understand how these systems think — because we use them every day.
The Comms Stack has covered AI in communications since 2025. Everything here is proof of concept for the frameworks inside.
